Since 1960, Rhea has been promoting the excellence of the Made in Italy while breaking new ground to increase the reach and the potential of the vending industry. With pioneering technologies and fully customisable machines, Rhea has always brought together tradition, innovation, and design without compromising what matters most: premium quality and the sustainability of the entire life cycle of the product.
Because Rhea isn’t just thinking about what you want today, but what you may need tomorrow.

THE RHEA
EVOLUTION
Our legacy for the future

ALL ABOUT
PEOPLE
The freedom to choose

While our aim is to export the culture of ‘Made in Italy’ worldwide, staying true to the original Italian recipes, we also believe in giving people the freedom to express their own preferences and explore their own variations on the classics.
After decades of operating in different countries around the world, Rhea has learned a lot about international habits and tastes. That’s how we’re able to tailor our drink recipes and snack offerings to local preferences, placing people at the center of a customised experience.

We all know that the planet can’t be saved by switching to paper drinking straws. But we also know that every little bit counts.
At Rhea, our commitment to a greener, more responsible future is rooted in the belief that every action we take today, however small, can help to shape a brighter tomorrow.
This translates into a holistic approach to doing business that recognizes the interconnectedness of economic success, societal well-being, and environmental accountability, all of which are essential for a sustainable, inclusive, and prosperous future.
Because sustainability isn't just a buzzword for us. It's a way of thinking, of working, of being.

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